Abstract

The Center for Biological Diversity conducted a paid, self-selected, national online survey on the knowledge, attitudes, behavioural intentions and norms around population growth to inform a theory of change that highlights education and reproductive healthcare as solutions. We surveyed 899 people across the US. The sample was recruited via MTurk and Survey Monkey was used to collect the data. Results were segmented by demographics to assist in building culturally sensitive, inclusive and effective campaigns advocating for rights-based solutions to population growth. Results demonstrated that the public draws a correlation between the number of people on the planet and the alarming rate of animal extinction.

Highlights

  • Our growing population is taking a devastating toll on wildlife and the environment (Bologna and Aquino, 2020)

  • Human population pressure imperils wild plants and animals and the habitat they need to survive in myriad ways, including agriculture, grazing, fossil fuel development, logging, urban sprawl, climate change, invasive species and pollution (Czech et al, 2000; Díaz et al, 2019; Ganivet, 2019; World Wildlife Fund, 2020)

  • Is a summary of key findings related to population growth

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Summary

Introduction

Our growing population is taking a devastating toll on wildlife and the environment (Bologna and Aquino, 2020). Human population pressure imperils wild plants and animals and the habitat they need to survive in myriad ways, including agriculture, grazing, fossil fuel development, logging, urban sprawl, climate change, invasive species and pollution (Czech et al, 2000; Díaz et al, 2019; Ganivet, 2019; World Wildlife Fund, 2020). Researchers have warned that, in order to avoid climate catastrophe and disastrous biodiversity loss, we must slow population growth and decrease consumption (Ripple et al, 2017; Díaz et al, 2019; Bradshaw et al, 2021). Fifty per cent of the world’s habitable land has been converted for crops or grazing (Ritchie and Roser, 2019) contributing to a 68 per cent reduction in wildlife population sizes across the globe since 1970 (World Wildlife Fund, 2020)

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