Public Perceptions of Private Space Initiatives: How Young Adults View the SpaceX Plan to Colonize Mars

Abstract

Elon Musk has sought to position his private aerospace company, SpaceX, as the future of space exploration, even as the feasibility of its initiatives remains to be seen. Although the level of support for public space programs has been well established by previous research, we know less about how people perceive private space travel initiatives, particularly those—like the SpaceX Mars colonization proposal—that involve civilian participation. Today's young people are the first generation who may find themselves or their children deciding whether to leave Earth for another planet. In this study, we compare the case Musk is making for the SpaceX colonization plan to young adults' perceptions of that plan, using data gathered from 81 college students who participated in interviews and focus groups on this topic. We argue that the rhetoric of private space initiatives has the potential to create new visions of our spacefaring future, but also new points of resistance for the civilians needed to support these initiatives. Our analysis revealed doubts regarding feasibility, concerns related to cost, and an individualized sense of risk that outweighed more generalized benefits. We conclude with implications for those seeking public support for private space initiatives, as well as plans for tracking public sentiment regarding private space travel as it changes over time.