Abstract
This study aims to determine community perceptions about the legal aspects of price tagging in Balinese chicken Betutu sales. The population of this study was housewives in Banjar Anyar, Sumertha Kelod Village, East Denpasar District, Denpasar, Bali. This study used a survey sample (cross sectional study). The variables of this study are: (1) The importance of giving price tags; (2) Without the label violating the law; (3) The constitution on the sale of goods. Based on the analysis, the results of this study indicate that as much as 65% of respondents consider the price tagging important in sales and 3.9% of the 103 respondents consider that the price tagging in selling Balinese chicken Betutu is less important. Meanwhile, at the level of understanding without labels violating the law, 55.3% of respondents did not know that without a label in selling Balinese chicken betutu was against the law and only 14.6% of respondents knew that without a label in selling Balinese chicken Betutu was against the law. At the level of understanding of the laws on the sale of goods, 77.7% of respondents did not know about the laws on selling goods and only 4.9% of respondents knew about the laws on selling goods. Based on these results it can be concluded that there are still many people who do not know the importance of labeling a business product and the legal aspects of labeling a business product.
Highlights
Food is a primary need that must be met apart from other secondary needs
The level of understanding examined in this study is the importance of price tagging in Balinese Betutu chicken sales
The result obtained from the level of public understanding of the legal aspects of price tagging in Balinese Betutu chicken sales is that the average level of understanding is still lacking
Summary
Food is a primary need that must be met apart from other secondary needs. In addition, food is consumed for personal needs and for sale. There are those who sell it directly, in this case the seller has a place to eat to buy and sell their trade, but there are sellers who take advantage of technology by selling their wares via the internet or currently known as e-commerce This is done because it is felt that e-commerse-based information can increase competitive advantage, among others, to meet consumer needs quickly because buyers deal directly with sellers without intermediaries, availability of accurate product information, expand geographic reach, increase sales of goods/products, and convenience in transactions without the need to come to the point of sale as sufficient to view the information on the website and click on the desired item/product (Nugraha, 2014)
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