Public Perceptions of Herpetofauna in Zoos

Abstract

ABSTRACT This study examined the perceptions of zoo visitors toward herpetofauna to identify the specific factors that affect their perceptions of these animals. A survey was administered via a QR code posted outside exhibit spaces at three zoos in Florida. A total of 616 survey responses were collected. All participants were over the age of 18 years and a majority of responses (71%) were from women. Findings from this study suggest that demographic factors, such as gender and education level, are most likely to be associated with negative perceptions. In addition, a participant’s comfort level with reptiles and amphibians was associated with their perception of the animal being likeable. Findings also demonstrate that there was not a significant difference in the perceptions of the animals between the various orders of herpetofauna. Results from this study support the existing literature stating that there is an association between zoo visitor perceptions and their perceptions of animal welfare as well as their willingness to support conservation efforts. As such, zoos should strive to enhance the connection between their audiences and herpetofauna to help dispel common misperceptions of the animals that may increase discomfort or dislike of the animal. Due to the global decrease in herpetofauna populations around the globe, the effort to combat negative perceptions of these animals is critical to garnishing support for conservation programs.