PUBLIC PERCEPTION ON OUTLOOK ON INDIAN MANUFACTURING INDUSTRY WITH SPECIAL REFERENCE TO CHENNAI

Abstract

The Indian manufacturing industry has long been recognized as a vital component of the country's economic growth. Public opinion on this industry is influenced by various factors such as economic indicators, government policies, job creation, environmental concerns, and technological advancements. Understanding public sentiment is crucial as it can impact investment decisions, policy formulation, and overall industry development. In recent years, public opinion on the Indian manufacturing industry has witnessed both optimism and concerns. Positive aspects include the industry's contribution to employment generation, foreign direct investment, and technological advancements. However, challenges such as infrastructure limitations, regulatory complexities, and skill gaps have also been raised as areas requiring attention. The main aim of this study is to discuss and analyse the major impact and public’s perspective on the overlook of Indian manufacturing industries. The kind of research followed in this study is an empirical research method. This study has used primary data which is collected from 200 respondents with a convenient sampling method. The independent variables include age, gender, educational qualifications, occupation and the dependent variables include opinion on Indian manufacturing industries. The study has found that the investment and consumption crisis is the major issue faced by the manufacturing industry in India. The study concluded that simplifying regulations, improving ease of doing business, and developing a skilled workforce are essential to attract investments and enhance the industry's competitiveness. KEYWORDS: Indian manufacturing industry, Employment, Automobiles, Small and Medium scale Enterprises, Investment