Abstract
Ornamental pineapple varieties are promising alternatives for the cut flower, potted plant and landscaping segments. New hybrids from the genetic improvement program of Embrapa Mandioca e Fruticultura (Embrapa Cassava and Fruits research unit) are being launched for these purposes. The objective of this work was to evaluate the acceptance and preference of consumers regarding the esthetics and prices of potted plants, floral stems and other products originating from ornamental pineapple plants. A survey was conducted at the 15th International Fair of Landscaping, Gardening, Leisure and Floriculture (Fiaflora Expo Garden) in the city of São Paulo. Individual interviews were conducted with 205 people, who answered a questionnaire in a random and voluntary manner, considering the following aspects: gender, age group, origin, profession, flowers of interest, acceptance of cut stems (including in the budding stage), potted plants and mini-fruits and amounts they would pay for these items. The results showed excellent acceptance by the public for cut stems (infructescence or budding stage), potted plants and mini-fruits. Most of the respondents were women, aged between 40 and 50 years, involved in landscaping and from the Southeast region of Brazil. The suggested prices for stems ranged from R$ 3.01 to R$ 10.00 and for potted plants the prices were above R$ 20.00.
Highlights
The use of fruit-bearing plants for ornamental purposes has been increasing in recent years, making the development of such varieties an interesting alternative for the cut flower and ornamental plant segments (SOUZA et al, 2012a; 2012b)
The ornamental fruit crops has been emerged as an interesting alternative with differentiated and original products for use as cut flowers, potted plants, foliage and mini fruits (SOUZA et al, 2012c; 2014; SANTOS et al, 2015; COLOMBO et al, 2017; NÓBREGA et al, 2017)
We considered market aspects, demographic aspects and economic aspects (amount respondents would be willing to pay for floral stems and potted plants, in Brazilian currency (Real - R$)
Summary
The use of fruit-bearing plants for ornamental purposes has been increasing in recent years, making the development of such varieties an interesting alternative for the cut flower and ornamental plant segments (SOUZA et al, 2012a; 2012b). Ornamental horticulture generates revenues of more than US$ 100 billion annually, considering the entire productive chain (IBRAFLOR, 2015). The ornamental fruit crops has been emerged as an interesting alternative with differentiated and original products for use as cut flowers, potted plants, foliage and mini fruits (SOUZA et al, 2012c; 2014; SANTOS et al, 2015; COLOMBO et al, 2017; NÓBREGA et al, 2017). In the case of cut flowers, consumption mainly occurs on commemorative days (Mother’s Day, Valentine’s Day and Day of the Dead) (JUNQUEIRA and PEETZ, 2008)
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