Abstract
Public opinion is a crucial factor for government policy making, implementation, evaluation, and social development. This paper analyzes the public opinion perception of intellectual property subject based on microblog data and puts forward the concept and calculation model for the breadth, depth, and comprehensive value of public perception. Then, taking the opinion evaluation in microblog platform as an example, this paper studies the public perception of intellectual property subject and illustrates the changing trend of public perception through related events in microblog. The results show that the four topics of trademark, intellectual property, copyright, and patent are the hot topics of public perception, the breadth, depth, and comprehensive value of public perception for the four topics fluctuated greatly, on the whole. In addition, when the content of microblog is related to personal benefits, business benefits, and personal interests, it can cause widespread public concern. Additionally, the public mainly participate in the dissemination of public opinion on intellectual property subject through forwarding. Finally, this paper puts forward some suggestions from the perspective of how to maximize the effect of intellectual property policy.
Highlights
Online public opinion refers to the sum total of different attitudes, views, and opinions held by the public on some problems in real life expressed and disseminated through the Internet [1]
Public opinion perception plays an important role in government policy making, implementation, evaluation [2, 3], and social development, so it may not be able to maximize the effect of relevant policies without timely understanding of public feedback in the process of policy making and implementation. erefore, exploring the law of public perception in the process of policy implementation can enhance the influential effect of policy and promote the degree of policy implementation [4]
Some scholars use government archives, rescue team logs, expert reports [21], and the number of relevant theme contents [22] published by users on social media platforms as the main way of public perception calculation. erefore, this paper regards the scale of relevant content release of related network topics as the public perception breadth, that is, the breadth of public perception is measured according to the number of microblogs published on a topic in the microblog platform
Summary
Online public opinion refers to the sum total of different attitudes, views, and opinions held by the public on some problems in real life expressed and disseminated through the Internet [1]. Ese network platforms cover a wide range of users, including grassroots, stars of various countries, enterprises, and government agencies, becoming an important information source for the government to understand the public’s perception of policy topics [5]. Some scholars analyzed the topics that the Mathematical Problems in Engineering netizen cares about to judge the development direction of things by mining the user-generated content in online social platforms. Based on similar research paradigms, many other authors examined the public perception of other topics based on social network data, such as online consumer behavior [12], the evolution of 3D printing technology [13], motivation and satisfaction of tourists [14], and the effect of topics and sentiments on social media engagement [15]
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