Abstract
Chapter 6 covers public opinion. It explains why many theories of opinion change cannot account for the British case, and then discuss new work on how the public perceives the deservingness of welfare recipients, arguing that changing deservingness perceptions, influenced by elite discourse, moved public opinion. It then tests the theory that declines in support for welfare are explained by altered discourse, with a series of tests using correlations between discourse and opinion change, cohort analysis, panel data, and a survey experiment carried out with British subjects.
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