Public Opinion Management of Public Crisis Events in the New Media Era — Taking 3.21 China Eastern Airlines Flight Accident as an Example

Abstract

In the era of new media, press conferences and TV news are no longer the only channels for information exchange. Communication software, major public accounts, online forums and other ways have become the channel of the masses to have their voices to be heard. After the occurrence of public crisis, public opinion based management becomes a link that the government is required to attach importance to. Positive public opinion management can greatly reduce the negative impact of public crisis events. Therefore, the authority, accuracy and timeliness of information disclosure become the key factors. The government, the media and the masses should form a multi-management subject, which can be led by government with multi-party mode to control the trend of public opinion. In addition, the government should uphold the people-oriented concept, and do a good job in psychological counseling for the victims' families, witnesses, rescue workers and other groups to prevent intensified public opinion. In the new media era, the government should be candid and relative, take the initiative, give positive guidance and interact well, so as to form a good ecological environment for online public opinion, improve the handling efficiency of public crisis events, and thus promoting social solidarity and enhancing the ability of the government to handle some issues.