Abstract

PurposeWith the global community increasingly dependent on the food industry for the supply of one of the most basic of human needs, there is an imperative to consider how it can contribute to improving public nutrition into the future. This paper aims to present some ways that food companies can review policy and practice to meet this responsibility in the 21st century.Design/methodology/approachBased on a review of relevant literature published between the 1980s through to 2010, changing attitudes and practices in the food manufacturing sector are outlined. These are analysed in the light of coinciding trends in consumer expectations and behaviour, and the development of new technologies for food production and information transfer.FindingsWidespread concern about the environment, increasing technological innovation, growing knowledge of diet‐health relationships and changing patterns of diet‐related disease risks are redefining responsibilities across the food industry. Food companies have been criticised for some negative effects on health, in particular, for contributing to obesogenic environments in many countries. Collaborating with all stakeholders will determine the way for the manufacturing sector to make positive contributions to public nutrition in the future.Originality/valueThis paper contributes to the discourse necessary to identify the emerging responsibilities, set targets, develop strategies and share the tasks to be undertaken in working towards building a health protective food supply.

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