Abstract

Public interest communication provides a comprehensive and interactive introduction to the theory and practice of public interest communication. Bringing together aspects of ethics, social and civil responsibility, advocacy and publics, this introductory textbook provides a new approach to communication theory and practice in the post truth era. In this book students will examine fields that intersect with public interest frameworks including concepts that provide building blocks and strategies for communication - from organisational listening, capacity building, partnerships and alliances, and the role of pro bono, to the importance of participation and activism in generating democratic debate. The course takes students into places and contexts where interest conflicts abound including the environment, public health, fast fashion, amongst others and challenges them to consider the positions of all stakeholders in determining public interest outcomes, driven by ethical and critical communication practice.

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