Abstract
The article provides an assessment of the validity of the formation of a new nomenclature unit within the framework of the population health protection system - the Centers for Public Health and Medical Prevention. The analysis of new directions of activity of the health care center, structural and functional transformations is carried out. The article presents a detailed description of promising areas of activity based on the use of various modern information and communication technologies, and also reflects the possibility of constructive interactions of the health care center with various social institutions. The role of government initiatives aimed at preventing non-communicable diseases, including in increasing the motivation of the population to adhere to a healthy lifestyle, is shown. The potential possibility of the developed conceptual approaches in the field of strategy and tactics of disease prevention from the point of view of protecting public health, including reproductive health, has been determined.
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