Public Health and Communication: closing the health gap depending on each other

Abstract

Abstract Issue At the center of the concept “Health” is self efficacy. Communication has potential to increase or decrease individuals/groups conception of themselves as valuable beings. In communities haunted by territorial stigmatization this aspect is crucial. Respectful communication, building on a true belief that competencies and resources dwell in every human being, evoke trust which is an important aspect of public health. Angered Hospital is situated in an area with high prevalence of illness. To allow for residents to exert influence over interventions and programs, the Public Health Unit of the hospital need access to skills not only in the area of public health but also in communication design. Description of the problem The aim was to develop a trusting cooperation between the Public Health and Communication Units in a hospital, building on adherence to the Declaration on Human Rights and on expert knowledge. Focus is on increased health equity. Given barriers of spoken language and different perspectives, how can we set the scene for merging lay and expert knowledge on conditions for healthy habits and prerequisites for change, on individual and structural levels? How can residents be encouraged to seek help when needed? During two years, collaboration developed by intertwining theory and practice in continous discussions on planned and produced objects. Knowledge in communication design and in determinants of health equity, respectively, enriched both parties. Changes A trusting relationship developed, resulting in the objects “Heroes of Awngaryd”. The Heroes appear in many contexts; transfering knowledge, encouraging residents to use their competencies, inviting them to participate, and guiding to adequate care. Lessons Sharing of the vision of health equity, active embracing of the Declaration of Human Rights and mutual respect for each others expert knowledge form the base for a successful and transparent cooperation between Public Health and Communication. Key messages In this setting, expert knowledge in both communication design and public health are needed to contribute to increased health equity. Common values, trust and specific skills optimize the work.