Abstract
In the age of globalization, the trend of public strength participating in global governance is becoming increasingly obvious, which means public diplomacy, including non-governmental economic and cultural exchanges as its main contents, comes to be an important method of regional governance in global society. Therefore, an active leading role and positive participation in surrounding regional governance is an indispensable precision for China, a rapidly rising power, to move forward on the global stage. Due to historic and realistic reasons, for China public diplomacy plays an irreplaceable role different from official diplomacy in developing a harmonious relationship among neighbor countries in Southeast Asia, as well as in conducting regional governance.
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