Public Broadcasting and the Public Interest

Abstract

Foreword, Dan Schiller Part I. Defining the Public Media Terrain 1. Introduction, B. Lee Artz 2. Public Broadcasting: Past, Present, and Future, Robert W. McChesney 3. Brand New World? Globalization, Cyberspace, and the Politics of Convergence, Vincent Mosco 4. The PBS Brand and the Merchandising of Public Service, William Hoynes 5. Public Broadcasting and the Public Interest: A Selective Critique of U.S. Telecommunications Policy-Making, Robert K. Avery and Alan G. Stavitsky 6. Pacifica Radio's Crisis of Containment, Matthew Lasar Part II. Critical Dimensions 7. Introduction, Eric E. Peterson 8. The Public and Its Problems: Race, Class, and Media Access, B. Lee Artz 9. Advertising on Public Television: A Look at PBS, Judi Puritz Cook 10. Should One Size Fit All Audiences? A Study of KUOP, Mary E. Hurley 11. DBS and the Public Interest Opportunity in Satellite Television, Steve Pierce 12. Making Money and Serving the Public Interest: Public Broadcasting Can and Should Do Both, Gary P. Poon Part III. Global Perspectives 13. Introduction, Michael P. McCauley 14. The CBC and the Public Interest: Maintaining the Mission in an Era of Media Concentration, Ira Basen 15. Public Broadcasting, the Information Society, and the Internet: A Paradigm Shift? Amit M. Schejer 16. Between Globalization and Democratization: Governmental Public Broadcasting in Africa, Lyombe S. Eko 17. Canadians Connected and Unplugged: Public Access to the Internet and the Digital Divide, Vanda Rideout Part IV. Where Do We Go from Here? Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives 18. Introduction, DeeDee Halleck 19. Social Capital, Civic Space, and the Digital Revolution: Emerging Strategies for Public Broadcasting, Barry Dornfeld 20. Resisting the Market Model of the Information Highway, Sandra Smeltzer and Leslie Regan Shade 21. Public Television in the Digital Age: Town Hall or Cyber Mall? Jerold M. Starr 22. The Grassroots Radio Movement in the United States, Marty Durlin and Cathy Melio 23. Microradio: A Tool for Community Empowerment, Andrea Cano