Abstract

Anoplophora chinensis and A. glabripennis, two longhorned beetles, are natives of Asia and are considered some of the most dangerous woodborers worldwide. Their infestations often go undetected for several years, allowing both species to colonize new areas undisturbed and reach population levels which are difficult to eradicate. In Italy, A. chinensis was first detected in 2001 near Milan, and in over a decade the Lombardy Plant Protection Service (PPS) has developed enough experience to contain this xylophagous pest. Thanks to these efforts, the Lombardy PPS staff realized that public awareness is pivotal for a successful and effective eradication program. Since the beginning of the infestation, the Lombardy Region has mounted a notable campaign of information through communication media designed to inform residents of the problem. The tools used have yielded interesting results.

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