Abstract
Please allow me to express my interest in participating in the event; the agenda and objective are of high significance for discussing the maturity and development of a sustainable "cultural and creative infrastructure" powered by cultural policies and practices. Involvement and lobbying for such topics is essential for the cultural and creative dynamics where creative cities attract creative people.While navigating through a search engine and typing a name of a city, the first images to appear visualize the built environment of the city. For instance when you type Cairo into Google, you will be mainly looking at the Pyramids and built environment around the Nile in addition to the Old City of Cairo. If you type in New York you will find images of skyscrapers positioned around the natural landscape of the city, and so on and so forth.Thus tourism depends a lot on the built environment and the touristic standard is subject to the built environment, type and quality of tenants attracting the general public and of course the natural landscape.Arts and architecture play an important role among the built environment having both tangible and intangible economic impacts resulting from touristic attractions as well as other means; Cairo was once described as the most beautiful city in the world with the rich urban fabric and prosperity of the arts and architecture.In a country like Egypt where segmentation between the different social levels is becoming a real threat for future generations, it is crucial to work with all stakeholders including the authorities, civil society and the general public with objectives that would aim to serve all interests and gain a positive public opinion.
Highlights
IntroductionCapitalizing upon the booming real estate development industry in Egypt, public art development is a huge market especially for creative and cultural industries working towards community enrichment and place making through improving street visuals as a means of inspiration as well as creating value by exposure, interaction, understanding and appreciation of high artistic quality with an objective to connect art with people, enhance the design-build quality standards and stimulate the alternative tourism scene expanding as a model and catalyst for further artistic activity
Please allow me to express my interest in participating in the event; the agenda and objective are of high significance for discussing the maturity and development of a sustainable "cultural and creative infrastructure" powered by cultural policies and practices
Capitalizing upon the booming real estate development industry in Egypt, public art development is a huge market especially for creative and cultural industries working towards community enrichment and place making through improving street visuals as a means of inspiration as well as creating value by exposure, interaction, understanding and appreciation of high artistic quality with an objective to connect art with people, enhance the design-build quality standards and stimulate the alternative tourism scene expanding as a model and catalyst for further artistic activity
Summary
Capitalizing upon the booming real estate development industry in Egypt, public art development is a huge market especially for creative and cultural industries working towards community enrichment and place making through improving street visuals as a means of inspiration as well as creating value by exposure, interaction, understanding and appreciation of high artistic quality with an objective to connect art with people, enhance the design-build quality standards and stimulate the alternative tourism scene expanding as a model and catalyst for further artistic activity. Egypt has extreme urban settings with diverse social layers and which generates random yet fascinating outcomes, occasionally art initiatives take place but usually on a one-time basis yet maintenance of the works is rarely considered. Such art initiatives and projects gain a high popularity and create a positive atmosphere
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