Abstract
In 2010, the Australian Government was caught by surprise at the high level of public support for the mining industry over the proposed introduction of a mining industry 'super profits tax'. While the industry's exports helped the economy through the global financial crisis, this support was only possible because of a major turnaround in its community license to operate. After many years of poor reputation, consequent on practices that fell short of changing community expectations and strident advocacy strategies, a major turnaround in public affairs strategies and operational practice in Australia and internationally has led to a new level of community acceptance. Copyright © 2011 John Wiley & Sons, Ltd.
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