Abstract

The article asserts the main views on public activity and its behavior as a result of the mobilization influence. The specifics of this impact on social groups and individuals are considered. The degree of public participation in political area, the features of its orientation, procedural organization, and factors that directly affect the growth of mobilization activity in society are considered. The role of the Internet in the formation and development of communication and mobilization opportunities is emphasized. The problem of passivity as a result of the substitution of real active actions by ineffective ones is noted.

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