Abstract
This study means to decide the amount of impact personal branding has on career choices of accounting students in picking a profession as a public accountant or private accountant. This study utilizes Holland's career choice theory. The population of this study were S1 accounting students in Padang City and information assortment was done utilizing a survey that was conveyed straightforwardly and through g form to accounting students at 6 colleges in Padang City. Hypothesis testing utilizing logistic regression analysis. The outcomes showed that 33.5% of the personal branding variable could impact the career choice variable of accounting students while the rest was affected by different factors.
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