Abstract
Small and medium-sized enterprises (SMEs) are suffering heavily from the Covid-19 pandemic. Pincode Telenet International (PTI) is a small company providing software solutions to the utility sector in the Netherlands. Its revenue depends entirely on outsourcing contracts given by utility providers. When the market environment is disrupted by the Covid-19 outbreak and its lasting impact, PTI is confronted with a 35% drop in revenue and many uncertainties. This case illustrates how PTI copes with uncertainties by focusing on one certainty: the available resources. The resource-based coping strategy presented in this case engages students to reflect on how different resources can be used to strengthen collaborations and expand a customer base. It thus advances our understanding of opportunity recognition and entrepreneurial behaviour in times of crisis.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The International Journal of Entrepreneurship and Innovation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
