Abstract
Twenty-four undergraduate males and females rated the anxiety produced by 24 verbal statements regarding cockroaches, synthesized from a 2 (stranger vs yourself) x 2 (day vs night) x 2 (might be vs actually saw) x 3 (single, 5–10, swarms) factorial design using three methods: subjective units of disturbance rating scale, magnitude estimation, and ratio estimation. It was found that the hierarchy items did elicit increasing amounts of anxiety, and that the magnitude estimation procedure indicated more anxiety for the top third of the hierarchy items than did the suds rating scale procedure. The results of this study are discussed within the broader context of what is referred to as clinical psychophysics.
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