Psychology as a foundation for motivation strategies in the modulation of behavior through gamification

Abstract

Abstract: In the contemporary context, it was necessary to evolve the learning processes, which are being driven by multidisciplinary and technological approaches, seeking to increase the levels of motivation and engagement of students. Gamification emerges in this context as a strategy for this, since it accelerates learning, encompassing strategies of intrinsic and extrinsic motivations to increase the involvement of subjects even in activities considered monotonous and difficult to perform or even to modify behaviors. It should also be noted that gamification is based on psychological theories, encompassing cognitive, emotional and social aspects during and after the application of the gamification activity. This article aims to discuss and advocate the ways in which Psychology bases intrinsic and extrinsic motivation strategies so that behavior modulation can occur through a literature review.