PSYCHOLOGICAL REACTIONS TO THE CONSUMPTION EXPERIENCE OF ONLINE SHOPPERS WITH E-COMMERCE

Abstract

Due to the recognition of information technology and internet technology and in-depth applications, e-commerce is proceeding at an exceptional rate. Currently, the relatively rapid development of e-commerce activities is online sales, online promotions and online services. Globalization of e-commerce as a business development has provided many opportunities. To satisfy the e-commerce environment is related to consumer, consumer loyalty, and thus ebusiness performance. Therefore, in order to gain more profits from many companies, it is necessary to carefully investigate the behavior of consumers in the electronic business environment in order to understand the factors affecting the consumption environment as the e-commerce rapidly increases. Therefore, through the basis of network marketing for the composition characteristics of the index system to evaluate customer satisfaction, then countermeasures, and theoretical effective and rational marketing strategies based on customer satisfaction for development, e-commerce improves business performance and improves Let's promote healthy development. At present, the network of scholars at home and abroad on consumer psychology, motivation and behavior has more exposure, but there are not many ways to improve customer satisfaction surveys for e-commerce environments and e-commerce. This article analyses the impact of environmental factors on customer satisfaction in e-commerce networks.