PSYCHOLOGICAL ASPECTS OF FORMATION OF CORPORATE IMAGE

Abstract

The article discusses the general psychological mechanisms of the formation and development of corporate image. An attempt was made to consider the psychological prerequisites for the formation and development of a corporate image, as well as the conditions that optimize these processes. An organization’s image is a holistic perception (understanding and evaluation) of an organization by various groups of the public, formed on the basis of information stored in their memory about various aspects of the organization’s activities. Most organizations pay special attention to the external image in the eyes of the public, which is the external environment of any subject. But no less important is the internal image of the organization in the eyes of employees. The article discusses aspects of the formation of both external and internal image.