Abstract
The Psychology of Consumers is based on the image of the present Fashion brand has made. There is an emotional connection between consumer & Brand image which influences Consumer’s purchase. Not only this, but the comparison between various brands have also led consumer smart way of understanding which Brand caters what. This paper is a detailed study of Brand comparison about what makes it a niche and different from others. It includes a comparative analysis of brand strategies, positioning, Fashion elements & forte. It employs a mix of quantitative and qualitative research. By exploring key dimensions like Fabric, Style, Color story, pricing, and brand story, this research highlights distinctive attributes that contribute to the success of the brand. The findings enhance the competitive advantage in a dynamic market.
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