Abstract
During the COVID-19 pandemic, the psychological approaches in both psychotherapy and health tourism have kept their essence and importance, but the experts are being confronted with challenges that demand changes. The goal of the paper is to examine newly established circumstances caused by COVID-19 pandemic as well as their influence on psychotherapy and health tourism - areas of great value for maintaining mental and physical health and the wellbeing. The modifications in the psychological approach could be connected with: the use of new technologies, spending time outdoor with an obligatory social distancing, the reduction and lack of the physical contact, etc. The use of creativity in psychotherapy and health tourism, expressed, among other valuable ways, by the use of active imagination, a well known method of analytical psychology, is being discussed and the hermeneutic method has been applied for analyzing the positive effect and benefits on individuals` wellbeing and health.
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