Abstract
This study investigates the impact of psychological and social motives for the use of fashion magazines among female college students in Shanghai, China. The results of an online survey showed that psychological motives, such as enhancing current body image and preparing for future career roles, were significant predictors of fashion magazine use. The findings also suggest that the desire to satisfy consumerist needs do not motivate students’ fashion magazine use.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
