Abstract
This article aims to identify the factors that influence the academic performance of undergraduate students, focusing on digital literacy, digital knowledge and skills, as well as personal characteristics in the digital economy. To identify these relationships, surveys were conducted among students using appropriate online questionnaires, and the Big Five Personality Traits (BFPT) testing methodology was chosen to assess the personal qualities of undergraduate students. The findings of the study are consistent with the research in the field indicating a correlation between digital skills and student academic success and simultaneously the inverse impact of social media on academic performance. In addition, the study showed that there is also a positive relationship between some personal traits as conscientiousness, agreeableness and academic performance outcomes. Research illustrates the significant role of gender in academic achievement, explaining how differences in male and female personality traits can influence academic performance and adaptability. The results confirm that academic success and, thus, the ability to adapt to the changing conditions can be explained by personal traits and digital technologies used while the other possible factors can include gender, professional and cultural background.
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