Abstract

Introduction. The study of the linguistic consciousness of representatives of variousethnic groups does not lose its relevance in modern psycholinguistics. The overwhelming partof the researches of this problem is based on the materials of associative experiments. There havebeen accumulated a lot of these experiments both in lexicographical works and in separatescientific researches from the middle of the last century up to now. This fact allows studyingof the linguistic consciousness at a certain time slice and in dynamics. However, the list ofstimuli is not comprehensive, therefore, the materials of free associative experiments, that wasconducted in Ukraine in 2000 and in 2012, have been used, in order to achieve the purpose ofthis work.Purpose. The purpose of the study is to reveal the structure of the associative value bythe example of the associative fields of the stimulus ЦІННІСТЬ in the Ukrainian language.Methods. The structure of associative fields was discovered through the “associativegestalt”, which made an attempt to illustrate the trends of changing in the linguistic consciousnessof the representatives of the Ukrainian ethnic group at the beginning of the 21st century.Results. The article presents the results of the psycholinguistic analysis of the associativefields of the word-stimulus ЦІННІСТЬ, that were obtained from Ukrainian respondents withthe interval of twelve years, which represent the dynamics of changes in the correspondingfragments of the world image of Ukrainians. Conclusion. The study of the meaning of the word on the material of lexicographicsources and a number of associative experiments that were applied to a specific word-stimulus isjustified and necessary for the comprehensive identification of semantics.

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