Psychic Income and Intention to Attend Games, Intention to Purchase Licensed Merchandise, and Life Satisfaction: 2017 Taipei Universiade

Chen-Yueh Chen,Yi-Hsiu Lin

doi:10.1177/21582440211023201

Abstract

Hosting international sporting events brings various benefits to the host city, including direct and indirect economic benefits. However, few studies have explored the association between psychic income and marketing variables and life satisfaction. This study examined whether the perceived psychic income of the 2017 Taipei Universiade predicted intention to attend games, intention to purchase licensed merchandise, and life satisfaction. Convenience sampling was used to recruit 1,102 Taipei residents aged above 20 years in the city. The research sample was randomly split into an analysis sample and a validation sample to test the research hypotheses and ensure generalizability. Confirmatory factor analysis and hierarchical linear regression were performed for data analysis. The research findings indicated that perceived psychic income positively predicted intention to purchase licensed products, intention to attend the sport events, and life satisfaction. The results of this study have both academic and practical implications.

Highlights

Residents’ perceptions of the value of hosting a sporting event have tended to be discounted in event planning and decision-making procedure (Teye et al, 2002), and event proponents attempt to convince relevant stakeholders that hosting a sporting event is financially beneficial (Kim & Walker, 2012)
This study examined whether psychic income explained intention to attend the sporting event
Similar to the results obtained for the analysis sample, those obtained for the validation sample revealed that enhanced community attachment (t = 3.611, p < .05) and event excitement (t = 2.711, p < .05) were positively correlated with life satisfaction

Summary

Introduction

Residents’ perceptions of the value of hosting a sporting event have tended to be discounted in event planning and decision-making procedure (Teye et al, 2002), and event proponents attempt to convince relevant stakeholders that hosting a sporting event is financially beneficial (Kim & Walker, 2012). Researchers have explored the perceptual effects of hosting major sporting events because the equivocal quality of economic impact analysis may undermine the persuasiveness and effectiveness of such analyses (Kim & Walker, 2012). Studies regarding psychic income in the sporting context have explored its relationship with social capital (Gibson et al, 2014; Oja et al, 2018), and psychic income-based arguments have been used to support public funding of sports facility construction (Crompton, 2004; Grieve & Sherry, 2011; Seifried & Clopton, 2013); psychic income has been applied to assess sports tourists’ satisfaction (Steynberg et al, 2004), perceived legacy of major sporting events (Liu et al, 2014), and scale development (Kim & Walker, 2012; Liu, 2017).

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