Abstract
Discussions about corporate social responsibility have been acquiring importance in all types of organizations, including the family. The present work configures itself as a case study, of qualitative approach, conducted in a family-owned company that is in the fourth generation, serves on the chain of drinks and is located in the interior of Rio Grande do Sul. Data were collected through in-depth interviews, document analysis and participant observation in order to understand how the values related to Corporate Social Responsibility are perceived by employees and which practices in everyday studied organization are listed as priorities. The collected data were analyzed in the light of the content analysis (BARDIN.1977), indicate that the family firm takes on values related to social and environmental responsibility, commitment and motivation of employees and business ethics as benchmarks of corporate social responsibility practices.
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