Proximity based and security aware rewarding system for mobile marketing

Abstract

Mobile Marketing is a powerful means to grow business. Tremendous increase in the count of mobile users has motivated the mobile marketing to high level in the last several years. Emerging as a new type of mobile marketing, mobile location-based services (MLBSs) have attracted major attention of mobile users and the businessman now a days. Signal Processing is used to get latitude and longitude of mobile device. Providing rewards to the customers in the form of cash and gifts can boost customer buying behavior. Also commercial entities like shops, restaurants etc get benefited as they can promote their business and increase their revenues. Vendors strive hard to retain existing customers and attract new customers or clients. The main issue proposed in this paper is the way by which to implement some trust level so that only genuine mobile users must be able to use this system and identifying misbehaving users. It is proposed to store IMEI number of the mobile device in central controller while registration so as to discover malicious users. For enhancing the security the IMEI number is encrypted and stored in the central controller. Also system can be deployed on cloud server for storing the distributed data.