Provocative Counseling Technique on Students-Aspirants 0f Professional Institutes at Indian BOP-Segment

Abstract

Students aspiring for Professional Education, such as Engineering, Management, belonging to low and mid-income group, are a confused lot. The parents with low level of education have hardly any knowledge of accreditation mechanism for a particular Institute in and around his locality. Since standardization of Educational, quality in India is at a nascent stage, Students and Parents at the low-end Education and Income level, suffer the worst confusion in admission into an Institute. The present Research, being a pioneering effort on Student-Counseling at the BOP segment of the Society, would try to empirically conclude the relationship between Selection of a particular Institute and its Placement Standard. Whether persuasive counseling can be classified as Provocative, may be an issue of debate but the present Research would like to probe into the efficacy of the Provocative Selling technique in Educational/Institutional marketing at the BOP Segment in India. As many Researchers ( Jaywalk , Karnani ) vehemently argued , whether OPPORTUNITY really exits at the Bottom or the Mid of the Pyramid, is of another issue and research, the present Research would endeavor to focus on the Mid level of our society.