Providing a Model for Promoting E-Businesses Using Website Optimization

Abstract

The growth of computer-related technologies and the development of Internet in the world caused moving traditional businesses towards electronic, in addition to it, website-based startup businesses have been established. These businesses are faced with much larger target market than before, but reaching to a larger target market requires to cross from filter of search engines and to stay in the heart of customers and Internet users by their performance. This paper presents a model for promoting e-businesses using website optimization by studying previous studies in relation with electronic customer relationship management and website optimization techniques for search engines. The model consists of three main criteria of optimization of website features, on-page optimization and off-page optimization; each criterion contains sub-criteria that includes a total of 21 sub-criteria, after examining the criteria and sub-criteria using the hierarchical analysis process, a questionnaire was prepared to rank the criteria and sub-criteria and it was provided online to the web developers using the Press Line website. A large number of experts of Web design and development were invited by sending an invitation to social networks to participate. Ultimately the model was approved by analyzing the results and off-page optimization criteria had the highest importance and on-page optimization criteria had the least importance.