Abstract
Because of important role of media in shaping public opinion in modern societies, it seems necessary to develop long-term policies in order to steer the media towards a great level. Despite its importance, there have been no effort for shaping the media policy, and most publications just consist of explanation of governments’ performance in media field. In the present study, attempts were to achieve the desired model for policy in the Islamic Republic of Iran Broadcasting (IRIB) [1] by explanation the necessity and challenges in front of this media. We use literature to find the factors affecting the media policy also achieve lots of information during the interview process. The research method used in this study is the data-oriented theory (grounded theory) which has been made through profound interviews with 12 experts in the field of media as well as senior managers of IRIB and academic experts. The sampling has been carried out through the Snowball method and the interviews’ results have been put in the paradigm model format after the coding phase and then the optimal policy-making model has been shaped for IRIB.
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