Abstract
Purpose: In less industrialized today, competition is as fierce as in e-commerce. Not just online and physical stores, but the entire Internet space is competing with online retailers. Today, AI-based platforms are a vital element for e-commerce success. Artificial intelligence in digital marketing plays a constructive role in data-based decisions, because through deep learning (Deep learning) can predict user behavior from beginning to end of the purchase path. In today's world, customer behavior has changed. Methodology: When a customer feels a need, they first search for it on the Internet. Accordingly, many e-commerce retailers, with artificial intelligence capabilities, try to integrate textual, visual, and audio capabilities; Especially through "conversation business" to attract more customer attention. Retailers because customer needs are growing rapidly; They are always trying to have the best sales. Accordingly, if brands want to be more durable, the principle is to consider the needs of customers who are growing rapidly; One of the important priorities is business strategies. Findings: Therefore, the role of chat bots, which are actually computer programs designed to simulate conversations with human users on the Internet, is very important in "conversation business”. Originality/Value: In this study, the effect of artificial intelligence on e-commerce is investigated and the most important functions of this tool are analyzed.
Highlights
The digital world is constantly undergoing a massive transformation and moving forward
Amazon Digital, one of the largest online retailers, uses artificial intelligence technology to predict potential customers' future buying behaviors based on their current recommendations, orders and tastes
E-commerce companies continue to improve their artificial intelligence tools to better match market demand. They partner with other companies to integrate their AI features and develop sophisticated solutions
Summary
The digital world is constantly undergoing a massive transformation and moving forward. Ecommerce has a major role to play in the business world Machine learning technologies, such as artificial intelligence, are well-known and very popular in the digital world as the best way to compete. Artificial intelligence has three key elements: data mining, natural language recognition, and machine learning These elements help existing businesses in the field of e-commerce to have better results. Artificial intelligence helps e-commerce operating systems to predict future demand by analyzing consumption patterns and anticipating existing needs. This increase in efficiency reduces costs and improves business performance [6]. An analytical model for the e-commerce system with the impact of artificial intelligence is presented and in the fourth part, a conclusion is presented
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