Abstract
Political ideologies are the foundation of broad public political discourse. They serve as the scaffolding within which politics becomes shared and legible. The chapter identifies political ideologies as contesting traditions of political contention. Terry Eagleton emphasises how political ideologies are a form of practice more than an abstract theoretical framework, and this chapter adapts a version of his approach. In order to analyse the socialist ideological traditions that have emerged in political social media (PSM), we start with Michael Freeden’s morphological approach. This offers a usefully pragmatic way to analyse conceptual construction and location. We innovate on this basis a proto-ideological approach in which we assume that ideologies are in construction and aspirant rather than ‘canonical’. The features of a proto-ideology are well suited to a study of PSM: ambitious, malleable, incomplete. The chapter finishes by setting out how the proto-ideology approach allows us to transpose material from PSM into an academic analysis.
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