Abstract
Trade marks, business names and get-up, like products, can be important commercial assets, carefully chosen for the appropriate image and impact, projected by advertising and capitalised through goodwill. As such, they represent a significant investment for which businesses expect adequate legal protection. In these days of worldwide travel, communications and media exposure the reputation acquired by a name or mark may transcend national boundaries and even precede commercial activities in a particular country. The temptation to cash-in on the reputation of another business through imitation of a name, mark or get-up has never been greater and piracy has reached epidemic proportions.
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