Abstract
At the end of Ninteenth century and beginning of Twentieth entry starts a movement with name consumerism. The consumerists' movement, (in domain of politics) is consumer protection which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards. Consumer protection as it is known today has its roots in the time of ancient civilizations. At the beginning of Twenty first century the consumer protection moves forward. EU is well known for ten fundamental principles of consumer protection. To become part of the European Union, Kosovo institutions are obliged to enact legislation and implement policies in accordance with EU standards. Regarding this has become a research haw is advanced legislation and institutions for consumer protection and what is the program for consumer protection. In the survey are included 150 respondents in 5 major centers of Kosovo. Collected data are processed in SPSS, and findings will be treated in this paper.
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