Abstract
During the last few months, consumers have been hearing a lot about ‘fake news’ in the press. Unfortunately, poorly researched or inaccurate health-related stories can also be easily disseminated, leading to loss of confidence in treatment methods or reputational damage to brands. Jason Ratcliffe discusses the pitfalls of social media and how to limit the damage of negative posts online
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have