Abstract
The Internet (along with the mobile apps and social media it has fostered) has greatly benefited the wine sector, changing the way winemakers sell their products and how wine drinkers decipher which bottles to enjoy. In 2021, the global online wine market estimated value was USD 417.9 billion, and it is expected to grow 43% by 2028.1 But, the governance of the Internet has been a major issue over the years for the wine industry. This was particularly apparent back in 2014 when the Internet Corporation for Assigned Names and Numbers (ICANN) was set to release the new domain extensions .wine and .vin.
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