Protected Designation of Origin food chain arrangements: leveraging market power for small-scale producers in marginal regions

Abstract

ABSTRACT Feta cheese is a Greek product under Protection Designation of Origin (PDO), benefiting its producing regions with its marketing potential. However, farmers are evidently often excluded from this value chain. This study aims at understanding the opportunities farmers in Greece have for supply chain arrangements (SCAs) that ensure fair market participation. It uses a two-step latent class analysis on data from a farm survey to explore and classify farmer–cheesemaker SCAs based on their perceived characteristics, farmers’ satisfaction, availability of alternative options and farmers’ sustainability objectives. Results highlight the importance of collective arrangements, economic incentives and price formulation mechanisms in forming farmer-inclusive SCAs.