Abstract
The growth rate of local wine with this type is still not widely encouraged because there are still many imported wines from foreign countries. However, Indonesia market potential shows, 25.7% of respondents consume more alcohol during the corona pandemic. The consumption pattern happened because of an increase in the psychological burden during the Covid-19 pandemic. Even though, Alcohol consumption is considered to reduce anxiety because it has depressant properties. It was targeting consumers aged 17-55 years, Jabodetabek area, and with a tertiary expenditure level of at least 3 million rupiahs per month to become a potential business opportunity with a predicted profit of Rp 523 million in 2024 with a payback period of 14 months.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
