Abstract
This article discusses the prospects for the effective use of tourism potential and its opportunities in Uzbekistan. With its rich cultural heritage, historical monuments, and diverse natural landscapes, Uzbekistan has the potential to become one of the leading tourist destinations in Central Asia. The paper highlights the current state of the tourism industry in Uzbekistan, identifies challenges, and presents strategies for maximizing its potential. Key factors include infrastructural development, digital transformation, the promotion of eco-tourism, and investment opportunities. The study concludes that with the right policies and initiatives, Uzbekistan can significantly boost its tourism sector, contributing to sustainable economic growth.
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