Prospects of e-business income growth in Ukraine in conditions of instability

Abstract

The article examines the theoretical and practical aspects of electronic business evolution in the system of selling products, goods, and services. It is proved in the article that e-business is a prerequisite for economic growth in Ukraine in the context of ongoing military operations despite the reduction in consumption of some goods and services. It is shown that due to the adaptation of sales mechanisms a number of advantages in ebusiness are formed in comparison with traditional methods of organizing trade and services. It is proved that the formation of new mechanisms for selling goods and rendering services provides alternative sources of economic growth. The article demonstrates that Ukraine underwent a military economic correction, during which business was initially disoriented, but within two years it began to recover to a level that would ensure a basic level of business activity for all operating enterprises. The resumption of business activity calls for the use of modern and special forms and methods of organizing e-business, which will serve to meet the growing demand of enterprises for the supply of components, as well as for various information, marketing, financial, educational and other services. Business also needs new methods of protecting and ensuring stable operations by both government agencies and IT companies, which themselves are a form of e-business. The article proves that one of the factors of enterprise revenue growth is the intensification of e-business, in particular by expanding to other places for distributing goods and services. In modern conditions, the demand from the public and enterprises for goods and services, which are often inaccessible due to infrastructure facilities, is growing again. The e-business forecast shows that this segment will develop rapidly and meet the growing demand for goods and services that are often inaccessible due to the destruction of infrastructure. In the face of threats to e-business, the potential for its development is growing significantly due to the specifics of using infrastructure, payment systems, and marketing systems. Economic growth in the postwar period is closely related to the development of e-business.