Abstract
The economic conditions of recent times require a structural changing and, mainly, behavioral ones of Brazilian business. The scenario created by big economic powers shows the difference between Brazilian industries and service sectors when it is compared business issues, for example, competitiveness, productivity and innovation, with others countries. The technological innovation consists in a critical factor for competitiveness and for the global economic development; moreover, it can be found in industrial sectors (responsible for materialization and organization of operational system of production process) and in service sectors (which make planning of the contracted activity). Innovation should not be included only in these two economic sectors; however, it has to be included in the economic thought of countries. It has to be highlighted the fact that innovation is not the unique factor of competitiveness, but, productivity and knowledge make the same impact in competitiveness as innovation does. Besides, external and internal demands predict trends in terms of searching products, process an strategies, which can promote a better interaction between market and productivity control. In a global context, Brazil, specially, has a lot of techniques to learn in terms of how to use its resources in a adequate way, independently if they are natural or not. That is why studies about critical factors for competitiveness are determined for the Brazil's sustainable growth.
Highlights
One important issue Porter (2008) used to point out was the fact that the growth of the investments in competition is essential for the consolidation and improvement of all kinds of competition and for the growth of productivity levels.one of the biggest concerns of the corporation world is how to create an accurate strategy and how to deal with factors as innovation, productivity and competitiveness
The aim of this work is to search for practical evidences that show how companies deal with innovation to provide services, what kind of productivity techniques are used by them and if productivity and innovation really are identified as critical factors of competitiveness
After collecting data and analyzing them, it can be noticed that these professionals have a really restrict concept of competitiveness, innovation and productivity, which are focused on their line of business
Summary
One important issue Porter (2008) used to point out was the fact that the growth of the investments in competition is essential for the consolidation and improvement of all kinds of competition and for the growth of productivity levels.one of the biggest concerns of the corporation world is how to create an accurate strategy and how to deal with factors as innovation, productivity and competitiveness. Strategies are related to which methods companies will use to achieve innovations, in other words, they are directed to the productivity growth and to acquire the best performance of competitiveness. These factors are important to enhance the corporation profitability. It is essential to notice that one procedure used by companies to survive in the market is in its inherent philosophy, in another word, it is related to how corporations deal with the fact that they need to constantly change their strategies due to the nonstop population change of thoughts. The 20th century was characterized by several innovations One of these innovations was launched in the automotive market: Ford T, the car whose price was highly competitive when it was compared to others of its time. It was reported that almost 80% of North-Americans had already had a car, in which most of them were Ford T consumers
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