Abstract
For every nation, the era of transition to a market economy is marked by a severe lack of financial resources. Bringing in sectors of the economy that yield the fastest and most efficient returns is one strategy to develop and overcome this issue. Agrotourism, which is seen as a new trend in the tourism business, is one of these industries. The Samarkand region is used as an example to examine the scientific and theoretical underpinnings of agrotourism as well as its geographical characteristics in this article. Furthermore, an agrotourism map of the region was created by evaluating each location’s potential for agrotourism, classifying the regions based on how desirable they are for agrotourism, and identifying the facilities and resources available for agrotourism. Factors affecting the market of tourist services in the area were studied, and forecast values of the volume of tourist services were determined.
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