Abstract
Recently, the Russian jewelry market can be briefly characterized by such signs as turbulence, unpredictability, multidirectionality, and inconsistency of the processes taking place. However, at the same time, despite the difficulties caused by restrictions on foreign markets, it can be stated that right now a «window» of new opportunities in the domestic market is opening for the Russian jewelry business. The article discusses possible ways of adapting the business to the new operating conditions and analyzes the directions of development that can have an impact on all participants of the jewelry industry in the future.
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