Prospects for intensifying the promotion of Ukrainian goods and services on foreign markets by trade diplomacy

Abstract

The purpose of the article is to analyze the features and effectiveness of Ukraine’s trade diplomacy at the present stage, in particular in the field of promoting domestic goods for services to international markets. The research methodology consists in the use of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of systemic, activity- based and historical approaches. The scientific novelty is due to the fact that the article presents proposals for solving the problem of enhancing the promotion of Ukrainian goods and services to foreign markets by means of trade diplomacy. Conclusions. As a result of the study, it was found that the further development of Ukraine’s trade diplomacy, basically, comes down to the pro-European direction and is closely related to the prospects for the implementation of «industrial visa- free» with the EU within the framework of the ACAA Agreement. Key words: trade diplomacy, foreign trade policy of the state, efficiency, diplomatic relations, the art of negotiations, marketing research, strategies.